What is the best gift given to someone?

 The best gift is one that is tailored to the individual and shows that you have put thought and care into selecting it. Some ideas for gifts that may be well-received include:

• A personalized item, such as a piece of jewelry or a custom-made piece of art
• An experience, such as tickets to a concert or a gift certificate for a fun activity
• A thoughtful gesture, such as preparing a special meal or offering to help with a task that the person has been meaning to get done
• A meaningful item that has sentimental value, such as a family heirloom or a book that holds special memories

Ultimately, the best gift will depend on the person and your relationship with them. It's always a good idea to consider their interests, hobbies, and needs when choosing a gift.

Let’s Know all About TikTok Ads

 

Let’s Know all About TikTok Ads

Thinking about using TikTok Ads for your brand or business?

Whether you’re looking to make sales, drive traffic to your website, or launch a new product, a creative and well-targeted TikTok campaign can drive great (and huge!) results.

In this guide, discover everything you need to know about the different creative TikTok Ads options.

Introducing TikTok Ads

With targeting, ad creation, insight reports, and ad management tools, TikTok Ads offer a powerful, yet easy-to-use platform to help businesses and brands advertise to millions of users across the globe.

While TikTok Ads aren’t as popular as Facebook or Instagram ads (yet!), they’re an incredible opportunity for brands looking to widen their reach. And now is the perfect time to start using TikTok ads — since not many brands and businesses have caught on to their potential.

Whether you’re a small business with a limited budget or you’re running a 10-day campaign, TikTok Ads offers a number of unique tools to help brands and businesses excel.Similar to Instagram Ad Manager, TikTok’s advertising platform-tools automate the process of creating, delivering, and optimizing your ads.

TikTok ads currently has two budgeting options: daily or lifetime. With both options, your budget isn’t set in stone — you can adjust your budget anytime throughout your campaign.

You can also target your audience by gender, location, age, interests, and other unique variables.

Let’s get into what TikTok Ads actually look like. TikTok offers a variety of different creative ad formats for brands and businesses to explore. You’ve likely seen most of the different types on your daily TikTok scroll.

There are five types of TikTok Ads:

• In-Feed Ads
• Brand Takeover
• TopView
• Branded Hashtag Challenge
• Branded Effects

With a variety of different options to choose from, it’s hard to know which ad format is best for your brand — which is why we dive into the different types of TikTok ads and how they can work for your business below.

TikTok Ads: In-Feed Ads 

In-Feed Ads are the video ads that appear in between user videos as you scroll through your For You page. If you’re unfamiliar with TikTok and the For You page, In-Feed Ads are very similar to the ads you’d see while tapping through Instagram. You can get super creative with In-Feed Ads. You can include multiple call-to-actions and make your video anywhere between 9 to 15 seconds.This opportunity to include a call-to-action is a huge advantage. For example, you can encourage users to shop now, download your app, or visit your website right from TikTok.

One thing to keep in mind is that like any other video on your For You Page, In-Feed Ads can be scrolled past or skipped pretty quickly. You only have about 2-3 seconds to catch your audience’s eye before they keep scrolling.

In-Feed Ads should be full screen and should be enticing enough to stop users from scrolling past your content.

When it comes to stopping the CEO of Cameras on TikTok, gave some sound advice on our “Talk the Tok” Workshop:

TikTok Ads: Brand Takeover 

Have you ever opened up TikTok and received an ad right away? If so, those are Brand Takeover Ads.

Brand Takeover Ads appear upon opening the app — presenting a full-screen video to your targeted audience.

They’re one of TikTok Ad’s best options for delivering mass awareness and driving direct sales since you can place your messaging right in front of your target audience.

Brand Takeover Ads are exclusive to their category, which means that TikTok makes sure users don’t see more than one Brand Takeover per day. With Brand Takeover Ads you can expect a lot of eyes on your content with little competition.

If you’re just starting out with TikTok Ads, Brand Takeovers may not be your first choice. Because, while super effective, Brand Takeovers do come at a high cost.

If you’re a bigger brand with a large marketing budget, they are a great option for fast growth and reaching a large group of TikTok users.

How Much do TikTok Ads Cost?

TikTok Ads are new to the scene — brands and businesses are still experimenting with the platform — so understanding the average spend or return on investment (ROI) is difficult.

So, if you’re a small business and want to give TikTok ads a try, don’t let the unknown scare you off right away — spending big bucks on TikTok isn’t the only way to advertise on the popular app.

You can set up a free TikTok Ads account and create In-Feed ads with your own set budget and schedule. Currently, TikTok’s minimum campaign budget  is $500 and the minimum ad group budget is $50.

However, it has also been reported that the cost of advertising on TikTok can be anywhere from $50,000 to $120,000, depending on the type and duration.

If these reported numbers are true, it would make sense as to why we haven’t really seen smaller businesses advertising on TikTok just yet.

As more brands begin to engage and use TikTok Ads, it will become more clear whether TikTok will follow a similar model to Instagram and Facebook ads where (no budget is too small), or if they will continue to keep certain ad types, like branded hashtag challenges, as elite spends.

Watch this space!

How to Create a TikTok Ad

Now that you’re familiar with TikTok’s creative advertising options, it’s time to talk about the tools that help get your ads into action.

Before you can go ahead and create ads on TikTok, even In-Feed ads, you have to be approved by TikTok. It’s not a difficult process, just an extra step to keep in mind.

Here is how to request a TikTok Ads account:

#1: Head to the TikTok Ads homepage.

#2: Enter your country and account type and press “Next”.

#3: TikTok Ads is currently only available in certain regions. Fill out all of your contact information and depending on if TikTok Ads self-serve is available in your region, either press “Make a Reservation” or “Inform me of Future Updates”.

Note: TikTok Ads Manage self service now available in the United States for businesses of all sizes.

#4: Now it’s time to wait for TikTok to send more information.  Make sure to double-check all your email folders (promotions, social, junk, etc)

TIP: If you know you want to start advertising on TikTok in the future (even if it’s not for a while!) create an account sooner than later to be sure you have it there when you’re ready.

Once you get the verification email, TikTok asks a number of questions about your business and advertising goals. After you submit the questionnaire, a TikTok representative will be in touch with you over email to help you complete the process.

Following that, you’ll be able to enter and officially set up your account.

On TikTok’s self-serve platform, you can create and run campaigns, easily define your target audience, select bidding methods, and design your ad creative.

Note: As of right now, it’s unclear whether you can login to the platform and create a Branded Hashtag Challenge campaign or if you need to work directly with a TikTok sales some advertising campaigns are managed and monitored by TikTok’s own team.

And there you have it, our quick guide to TikTok Ads.

By now, you should have a clear understanding of TikTok’s creative advertising options and the early steps on how you can put them into practice for your business.